RAPID FIRE QUESTIONS:
Look 1 : What does Love Chic stand for?
Authentic comfortable clothing, made by the artisans of India.
Look 2 : Meaning of Love Chic Love- word for affection
Chic- French word stands for Elegant or stylish (Indian craftsmanship is the most elegant thing on planet Earth) It is Chic Not ‘Chick’
Look 3 : How do you define a Love Chic Kurta set?
It is a perfect 9-5 pick; it is also a light yet premium everyday wear. And we also do light festive wear (eg the Yellow-Off white Gota patti choga set)- Not in your face clothing. We are also synonymous with ABOVE THE WAIST DRESSING- (Hi, my work from home-always on zoom call ladies)
Look 4 : Most exciting part of running a clothing label?
Meeting the artisans, interacting with them. Getting to know about the craft. Meeting our clients- and that feeling when they say- we bought this kurta set from you 2 years back, and it is still the most comfortable piece we have in our wardrobe.
Look 5 : Recall a tough time/ launching a collection/ a bold move?
There are many, it is been about more than 8 years- lots of ups and downs have come in our way. To recall a recent bold move- We went out of our way to try our luck on hand embroidery, and launching handwoven tissue collection- it was all worth the trials, and the end product gave me the most satisfying feeling.
Look 6 : One mantra when you design a collection?
Keep the silhouettes simple, wearable but lots of detailing!
Look 7 : What is the latest collection that you are working on?
We are doing something in Ajrakh- something we have not done before- so watch out for that. And festive wear is again something we keep trying to do every year. We also love customising for our clients
